Leverage Google Marketing Platform

Google Marketing Platform is an unified marketing and analytics platform for smarter marketing measurement and better results.

So, Jellyfish, Google and Napkyn Analytics has partnered to answer the queries related to technical features and integration capabilities of the Google Marketing Platform. And, please Hit Play the below Video to view the Webinar on Demand.

Google Marketing Platform Recorded Webinar

So, you might have realized, Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. And, Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data

And, Google understands that the #1 priority for marketers is to better understand their customers. So, by offering tools that make it easy to collaborate and share insights, Google Marketing Platform helps achieve this customer-first approach to marketing.

And, because Google Marketing Platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products; Marketers have seen great results when they use ads and analytics technology together like

  • Search Ads 360 is the new name for DoubleClick Search. Search Ads 360 will continue to help you plan, buy, and measure your search campaigns on Google and other search engines. 
  • Display & Video 360 brings together features from our display advertising products: DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. Display & Video 360 allows you to execute ad campaigns end-to-end in one place, creating efficiency in how you work and helping your teams do more together.

You can find More details on Google Analytics 360; and, on how to leverage the Google Marketing Platform in our earlier post “Google Marketing Platform Explained”

Google Marketing Platform Explained

Learn about Google Marketing Platform, a unified solution for cross-channel marketing. It includes an integrated set of advertising and analytics products that let you manage the entire customer journey.

Benefits of Google Analytics 360

Learn more about Google Marketing Platform Integrations

Understand the Importance of the Campaign Manager Integration with Google Analytics 360

Learn More about Display & Video 360 reporting integration with Google Analytics 360

What’s the difference between Google Analytics 360, & Campaign Manager, Attribution Models

How to Guide: Display Video 360/Google Analytics 360 Remarketing and Setup

Essentials: Understanding Display Video 360 Reports, Dimensions, and Metrics

Essentials: Understanding Search Ads 360 Reports, Dimensions, and Metrics

Getting started with BigQuery/GA360 integration

Reporting with BigQuery

Custom Funnels in Google Analytics 360

Unsampled Reports, & Custom Tables 1

Unsampled Reports, & Custom Tables 2

Roll up Reporting

Adidas Leverage of Google Marketing Platform


Consumer Journey is no longer Linear, hence harder to deliver the Right Message at the Right Time

Collaborate, and Share Audience Insights

Ability for Data, & Insights to Inform the Art of Storytelling

Brand Lift, and Brand Affinity Lift + Data Driven Creative

Adidas Case Study

source: https://marketingplatform.google.com/about/resources/adidas-brings-teams-together-around-insights-google-marketing-platform/