Skip to content
PREYDATA

PREYDATA

Experience Analytics for the Digital CMO

  • Home
  • Contact Me
  • Data & Analytics
  • Digital Analytics
  • Customer Data Platform
search
search
Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change
Mar30March 30, 2019Data & Analytics, Data & Measurement, Digital Transformation, Human Insights

Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change

Adobe Summit 2019 NOTES Mattel, due to data regulations; basically, start with persona; and assume that they have no data about their audiences – Data…

PIXSTREAM

LATEST

  • Essential Guide to Tealium AudienceStream
  • mParticle + LiveRamp
  • Define Marketing Success with ML/AI
  • Easily scale Tailored and Personalized Journeys.
  • 10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT

CLOUD

Adobe Analytics Adobe Summit 2019 Adwords AI/ML Artificial Intelligence audiencestream Brand CDP Content Marketing Customer Data Platform Customer Journey Data Science Data Scientist Digital Analytics Digital Marketing Digital Transformation Experience faktor future group GFK Google Marketing Platform Insights Engine liveramp Logistics Machine learning Manufacturing Marketing Marketing Analytics music analytics Neuroscience Palantir predictive analytics Real time Personalization Recommendation engine Retail Analytics spotify tealium Use Cases Word of Mouth
Theme: Reblog by .