CategoriesData & Analytics Data & Measurement Digital Transformation Human Insights Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change Posted onMarch 30, 2019March 30, 2019 Adobe Summit 2019 NOTES Mattel, due to data regulations; basically, start with persona; and assume that they have no data … Continue ReadingRight to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change
