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Category: Music Analytics

Understanding User listening Behavior is essential for Personalizing Music listening experiences on Spotify
CategoriesData & Analytics Data & Measurement Data Science Music Analytics

Understanding User listening Behavior is essential for Personalizing Music listening experiences on Spotify

Posted onOctober 27, 2019October 27, 2019

Spotify uses machine learning recommenders that take into account what and how users consume playlists and the rich diversity of … Continue ReadingUnderstanding User listening Behavior is essential for Personalizing Music listening experiences on Spotify

Ad Dollars for Spotify
CategoriesMusic Analytics

Ad Dollars for Spotify

Posted onFebruary 4, 2019February 4, 2019

In a quest for more ad dollars, Spotify has been improving its self-serve platform to grow its ad business, which … Continue ReadingAd Dollars for Spotify

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