Category: Personalization

Neustar partners with Permutive to Provide Addressability, Scale and Privacy Through Publisher Cohort-Based Advertising

Posted on by Deepak Nair

Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web.

The partnership brings together the Neustar Fabrick™ data connectivity platform within the Permutive Audience Platform for advertisers and publishers to collaborate securely without the use of third-party cookies or device IDs. The partnership safeguards advertiser and publisher first-party identity data to bring addressability, transparency and privacy to digital advertising.

Permutive’s Audience Platform powers the leading Publisher Cohort Infrastructure on the open web. Extending Neustar Fabrick into cohorts allows publishers to meet advertisers’ demand for their audiences in a secure environment. This partnership is the first integration of this kind at Permutive and paves the way for a more responsible web.

With this partnership, advertisers and publishers can work together to build and activate their desired audiences at scale via Publisher Cohorts across high-quality, premium publisher inventory. Publisher Cohorts are a privacy-preserving approach to activation that groups like-minded users based on similar characteristics and behaviors – without identifying individuals.

Easily scale Tailored and Personalized Journeys.

Posted on by Deepak Nair
Personalization,Segmentation,Loyalty

Advanced segmentation dives deep into the behavioural and lifestyle analysis that allows to look at not just demographics, but the actual products like-minded customers are purchasing.  Use sophisticated algorithms to scan high volumes of customer data to groups customers into lifestyle segments.

Identify key customer segments in terms of behaviour, interests, preferences and opportunity through advanced segmentation and visualize customers across key milestones bench marked. With the ability to get as granular as you need across unlimited customer attributes, your ability to segment and deliver targeted communications across relevant touch points is infinite.

Advanced, & Granular Segmentation

By employing advanced segmentation, marketers can group customers on products and behaviors, see how they move between segments, and identify motivations that build messaging that drives behaviour.

Know Your Customer

Deep Segmentation across Customer Segments, Brand Value and Customer Lifestyle can power an Automated Offer Engine. These Customer Indicators Influence and deliver a Next Best Action that engages customers through tailored Product Recommendations, Up sell opportunities, Promotions and Relevant Offers.