Experience Analytics for the Digital CMO

Essential Guide to Tealium AudienceStream CDP

Understand Everything related to AudienceStream

Tealium AudienceStream is the leading omnichannel customer segmentation and action engine, combining robust audience management and profile enrichment capabilities with the ability to take immediate, relevant action.

AudienceStream allows you to create a unified view of your customers, correlating data across every customer touchpoint, and then leverage that comprehensive customer profile across your entire digital marketing stack.

The Top 10: A Detailed Guide to AudienceStream Use Cases

Tealium’s patented Visitor Stitching functionality, part of Tealium AudienceStream Customer Data Platform, provides the technical basis for creating a single, real-time view of each of your customers using your own Identity Resolution strategy.

The AudienceStream Customer Data Platform becomes the central hub where customer data is orchestrated across customer touchpoints, teams and technologies.
Raw event data contains the seeds of customer behavior insights, but that basic, building-block data needs to be transformed into customer-level intelligence.

Build Attributes, Rules, and Actions

Combine and enrich customer data in any way. Build insights directly into your data with attributes you define. Automate actions based on your own business rules


A fundamental component in your customer engagement strategy, identity resolution. This is the process of collecting data across user touchpoints and applying them to a single user profile. Learn how Tealium can help fuel your identity resolution and enrich visitor profile through visitor stitching.

Identity Resolution and Cookie Syncing

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