Google Marketing Platform Explained

Learn about Google Marketing Platform, a unified solution for cross-channel marketing. It includes an integrated set of advertising and analytics products that let you manage the entire customer journey.

Benefits of Google Analytics 360

Learn more about Google Marketing Platform Integrations

Understand the Importance of the Campaign Manager Integration with Google Analytics 360

Learn More about Display & Video 360 reporting integration with Google Analytics 360

What’s the difference between Google Analytics 360, & Campaign Manager, Attribution Models

How to Guide: Display Video 360/Google Analytics 360 Remarketing and Setup

Essentials: Understanding Display Video 360 Reports, Dimensions, and Metrics

Essentials: Understanding Search Ads 360 Reports, Dimensions, and Metrics

Getting started with BigQuery/GA360 integration

Reporting with BigQuery

Custom Funnels in Google Analytics 360

Unsampled Reports, & Custom Tables 1

Unsampled Reports, & Custom Tables 2

Roll up Reporting