mParticle + LiveRamp

 

Nora Fatehi

mParticle customers can now leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach to deliver privacy-friendly exceptional customer experiences virtually anywhere.

mParticle already helps marketing teams ingest first-party customer data from any source or system, to automatically assemble a single customer view, and coordinate real-time data syncs across hundreds of leading marketing, analytics, and data warehousing APIs.

LiveRamp gives organizational teams access to the industry’s largest deterministic identity graph, while also providing integrations with the top platforms in the digital ecosystem.

mParticle’s LiveRamp for Targeting premium offering, a first-of-a-kind solution that combines the speed and flexibility of mParticle with LiveRamp’s powerful identity graph for greater audience reach at scale. 

This premium feature gives mParticle customers the ability to build audience segments with customer profiles in mParticle that are then augmented with anonymous device IDs, cookie IDs, and other online customer IDs from publishers, platforms, and data providers in LiveRamp.

This joint offering creates the largest integration network in the industry by extending mParticle’s 275+ event and audience integrations to now include 550+ LiveRamp-powered integrations—including Sizmek, MediaMath, Flashtalking, and Google Marketing platform, among others—for measurement, media delivery, and search use cases while being privacy-conscious and keeping customer data safe at all times.

Benefits

LiveRamp for Targeting will provide our joint customers with exceptional benefits, namely the ability to:

  • Increase addressable audience
    Combine first-party identifiers captured in mParticle with LiveRamp’s Identity Graph, the largest deterministic graph on the open Internet, with more than 240 million consumers.
  • Reach consumers wherever they are
    Manage LiveRamp-powered integrations directly from within mParticle to build engagement with consumers on all the channels they frequent.
  • Deliver exceptional customer experience
    Combine user identifiers in mParticle with anonymous device IDs, cookie IDs, and other online customer IDs from publishers, platforms, or data providers allowing marketers to measure the success of their campaigns by having a consistent view of the user in anonymous spaces.
  • Increase speed of onboarding
    Reduce the time-to-value typically experienced through traditional onboarding by driving activation in real time. Create audience segments once within mParticle enriched with LiveRamp’s identity graph data and forward them anywhere downstream.
  • Improve privacy controls and governance
    Safeguard customer choice and privacy across all channels with improved customer profile management by combining user identifiers in mParticle with third-party identities

Deepak Nair

Deepak is a Digital, & Analytics SME with about 15+ years of experience in the fields of New Media, Analytics, Machine Learning, Data Engineering, & AI

Recommended Articles

Leave a Reply

Your email address will not be published. Required fields are marked *