Understand Everything related to AudienceStream | Unify Customer Data and power Real-Time Audience Engagement
- Tealium AudienceStream is the leading omnichannel customer segmentation and action engine, wherein the tool provides robust audience management and profile enrichment capabilities with the ability to take immediate, relevant action
- AudienceStream allows one to create a unified view of of the customers, correlating data across every customer touchpoint, and then leverage that comprehensive customer profile across your entire digital marketing stack.
- Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.
The Top 10: A Detailed Guide to AudienceStream Use Cases
The AudienceStream Customer Data Platform becomes the central hub where customer data is orchestrated across customer touch points, teams and technologies.
Raw event data contains the seeds of customer behavior insights, but that basic, building-block data needs to be transformed into customer-level intelligence.
Build Attributes, Rules, and Actions
Combine and enrich customer data in any way. Build insights directly into your data with attributes you define. Automate actions based on your own business rules
FUEL YOUR IDENTITY RESOLUTION
A fundamental component in your customer engagement strategy, identity resolution. This is the process of collecting data across user touchpoints and applying them to a single user profile. Learn how Tealium can help fuel your identity resolution and enrich visitor profile through visitor stitching.