As the economy is getting battered due to Covid 19, OTT consumption is scaling up; Mobile has become the Home for Premium video consumption. …
Essential Guide to Tealium AudienceStream
Understand Everything related to AudienceStream | Unify Customer Data and power Real-Time Audience Engagement Tealium AudienceStream is the leading omnichannel customer segmentation and action engine, wherein…
mParticle + LiveRamp
mParticle customers can now leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach to deliver privacy-friendly exceptional customer experiences virtually anywhere. mParticle already helps…
Define Marketing Success with ML/AI
Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help you stay ahead of the…
Easily scale Tailored and Personalized Journeys.
Advanced segmentation dives deep into the behavioural and lifestyle analysis that allows to look at not just demographics, but the actual products like-minded customers are…
10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT
A true CDP is an enterprise solution that ingests all sources and types of enterprise customer data to provide an always-on, always-updating golden record that…
Understanding User listening Behavior is essential for Personalizing Music listening experiences on Spotify
Spotify uses machine learning recommenders that take into account what and how users consume playlists and the rich diversity of playlist experiences User engagement (UE) is…
Drive Effective Content Marketing. Understand the Neuroscience Behind Writing Better Headlines
Today, we scroll from one Headline to another; is consuming videos, and reading headlines as the way of understanding stories. that means we need to…
Rise of the Brand Supreme
Underground Street-wear Brand to 1 Billion $$$ Global Phenomenon. They spawned this collector Personas called HypeBeasts, basically spawned out of Additction to the Supreme Brand;…
Insights Engine: Go beyond Transactions data: Gauge the Customer Intent
With Advanced Analytics platform, you can increase your return on investment across marketing, sales, product and category management, by: Understanding Customers/Prospects Stimulating Demand with Messaging…
How to Springboard to a Data Science Career | Mansha Mathani
Real World Advice on how to jumpstart your data science career from Facebook Data Scientist Mansha Mathani
LiveRamp Acquires Faktor
LiveRamp has announced their acquisition of the consent management platform Faktor that would enable them to expand their suite of privacy offerings and their commitment…
Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change
Adobe Summit 2019 NOTES Mattel, due to data regulations; basically, start with persona; and assume that they have no data about their audiences – Data…
Ad Dollars for Spotify
In a quest for more ad dollars, Spotify has been improving its self-serve platform to grow its ad business, which still lags behind the money…
Palantir in India to analyze Future Group data
src: Economic times Future Group has tied up with American data mining firm Palantir Technologies, which will provide the country’s biggest listed retailer with analyses…
Leverage Google Marketing Platform
Google Marketing Platform is an unified marketing and analytics platform for smarter marketing measurement and better results. So, Jellyfish, Google and Napkyn Analytics has partnered…
Four Brands & their Google Marketing Platform Success Stories
Adidas, Cebu Pacific, Major League Baseball and Sprint use Google Marketing Platform to better understand and connect with their customers.
Adidas Leverage of Google Marketing Platform
Consumer Journey is no longer Linear, hence harder to deliver the Right Message at the Right Time Collaborate, and Share Audience Insights Ability for Data,…