Real World Advice on how to jumpstart your data science career from Facebook Data Scientist Mansha Mathani
LiveRamp Acquires Faktor
LiveRamp has announced their acquisition of the consent management platform Faktor that would enable them to expand their suite of privacy offerings and their commitment…
Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change
Adobe Summit 2019 NOTES Mattel, due to data regulations; basically, start with persona; and assume that they have no data about their audiences – Data…
Ad Dollars for Spotify
In a quest for more ad dollars, Spotify has been improving its self-serve platform to grow its ad business, which still lags behind the money…
Palantir in India to analyze Future Group data
src: Economic times Future Group has tied up with American data mining firm Palantir Technologies, which will provide the country’s biggest listed retailer with analyses…
Leverage Google Marketing Platform
Google Marketing Platform is an unified marketing and analytics platform for smarter marketing measurement and better results. So, Jellyfish, Google and Napkyn Analytics has partnered…
Four Brands & their Google Marketing Platform Success Stories
Adidas, Cebu Pacific, Major League Baseball and Sprint use Google Marketing Platform to better understand and connect with their customers.
Adidas Leverage of Google Marketing Platform
Consumer Journey is no longer Linear, hence harder to deliver the right message at the right time See audience insights and information, you can share…
Essential Guide to Tealium AudienceStream CDP
Understand Everything related to AudienceStream Tealium AudienceStream is the leading omnichannel customer segmentation and action engine, combining robust audience management and profile enrichment capabilities with…
Google Marketing Platform Explained
Learn about Google Marketing Platform, a unified solution for cross-channel marketing. It includes an integrated set of advertising and analytics products that let you manage…