Rise of the Brand Supreme

Underground Street-wear Brand to 1 Billion $$$ Global Phenomenon. They spawned this collector Personas called HypeBeasts, basically spawned out of Additction to the Supreme Brand; and their most popular artifact is the Box Logo. No spending on Marketing, Supreme has taken the word of mouth marketing to turn Product Launches into sort of micro experiential […]

Insights Engine: Go beyond Transactions data: Gauge the Customer Intent

With Advanced Analytics platform, you can increase your return on investment across marketing, sales, product and category management, by: Understanding Customers/Prospects Stimulating Demand with Messaging Optimizing Visibility with Marketing Channel Mix Becoming the chosen brand in the target Market Providing the optimal customer product experience Win at every stage of the purchase journey Empowering Marketing, […]

LiveRamp Acquires Faktor

LiveRamp has announced their acquisition of the consent management platform Faktor that would enable them to expand their suite of privacy offerings and their commitment to data stewardship. They will be able to offer a product benefiting not only to their consumers, but also publishers and brands. Consumers will be able to better manage how […]

Ad Dollars for Spotify

In a quest for more ad dollars, Spotify has been improving its self-serve platform to grow its ad business, which still lags behind the money the company makes from subscription revenue. src: Digiday Ad buyers, meanwhile, remain mixed on Spotify’s ability to drive performance and conversions from audio ads, but remain intrigued by the platform, […]

Palantir in India to analyze Future Group data

src: Economic times Future Group has tied up with American data mining firm Palantir Technologies, which will provide the country’s biggest listed retailer with analyses of data on shoppers’ consumption and buying frequency patterns. “They will analyse customers’ data at an extremely micro level and such detailing will provide insights in customer trends and shopping […]

Leverage Google Marketing Platform

Google Marketing Platform is an unified marketing and analytics platform for smarter marketing measurement and better results. So, Jellyfish, Google and Napkyn Analytics has partnered to answer the queries related to technical features and integration capabilities of the Google Marketing Platform. And, please Hit Play the below Video to view the Webinar on Demand. So, […]

Adidas Leverage of Google Marketing Platform

Consumer Journey is no longer Linear, hence harder to deliver the Right Message at the Right Time Collaborate, and Share Audience Insights Ability for Data, & Insights to Inform the Art of Storytelling Brand Lift, and Brand Affinity Lift + Data Driven Creative source: https://marketingplatform.google.com/about/resources/adidas-brings-teams-together-around-insights-google-marketing-platform/

Analytics 101

knowledge management is crucial to your digital strategy to: • Increase customer advocacy and improve NPS • Provide consistent, platform agnostic experiences • Build a foundation for knowledge automation

Essential Guide to Tealium AudienceStream CDP

Understand Everything related to AudienceStream Tealium AudienceStream is the leading omnichannel customer segmentation and action engine, combining robust audience management and profile enrichment capabilities with the ability to take immediate, relevant action. AudienceStream allows you to create a unified view of your customers, correlating data across every customer touchpoint, and then leverage that comprehensive customer […]