Rise of the Brand Supreme
Underground Street-wear Brand to 1 Billion $$$ Global Phenomenon. They spawned this collector Personas called HypeBeasts, basically spawned out of Additction to the Supreme Brand; and their most popular artifact is the Box Logo. No spending on Marketing, Supreme has taken the word of mouth marketing to turn Product Launches into sort of micro experiential […]
Insights Engine: Go beyond Transactions data: Gauge the Customer Intent
With Advanced Analytics platform, you can increase your return on investment across marketing, sales, product and category management, by: Understanding Customers/Prospects Stimulating Demand with Messaging Optimizing Visibility with Marketing Channel Mix Becoming the chosen brand in the target Market Providing the optimal customer product experience Win at every stage of the purchase journey Empowering Marketing, […]
How to Springboard to a Data Science Career | Mansha Mathani
Real World Advice on how to jumpstart your data science career from Facebook Data Scientist Mansha Mathani
LiveRamp Acquires Faktor
LiveRamp has announced their acquisition of the consent management platform Faktor that would enable them to expand their suite of privacy offerings and their commitment to data stewardship. They will be able to offer a product benefiting not only to their consumers, but also publishers and brands. Consumers will be able to better manage how […]
Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change
Adobe Summit 2019 NOTES Mattel, due to data regulations; basically, start with persona; and assume that they have no data about their audiences – Data Deficit. Understanding the Customers; a Generation in AI/ML; and 3rd Gen for Data Driven Marketing; how to integrate Human Insights. Thick, & Thin Data… How to contextualize the data to […]
Ad Dollars for Spotify
In a quest for more ad dollars, Spotify has been improving its self-serve platform to grow its ad business, which still lags behind the money the company makes from subscription revenue. src: Digiday Ad buyers, meanwhile, remain mixed on Spotify’s ability to drive performance and conversions from audio ads, but remain intrigued by the platform, […]
Palantir in India to analyze Future Group data
src: Economic times Future Group has tied up with American data mining firm Palantir Technologies, which will provide the country’s biggest listed retailer with analyses of data on shoppers’ consumption and buying frequency patterns. “They will analyse customers’ data at an extremely micro level and such detailing will provide insights in customer trends and shopping […]
Leverage Google Marketing Platform
Google Marketing Platform is an unified marketing and analytics platform for smarter marketing measurement and better results. So, Jellyfish, Google and Napkyn Analytics has partnered to answer the queries related to technical features and integration capabilities of the Google Marketing Platform. And, please Hit Play the below Video to view the Webinar on Demand. So, […]
Four Brands & their Google Marketing Platform Success Stories
Adidas, Cebu Pacific, Major League Baseball and Sprint use Google Marketing Platform to better understand and connect with their customers.
Adidas Leverage of Google Marketing Platform
Consumer Journey is no longer Linear, hence harder to deliver the Right Message at the Right Time Collaborate, and Share Audience Insights Ability for Data, & Insights to Inform the Art of Storytelling Brand Lift, and Brand Affinity Lift + Data Driven Creative source: https://marketingplatform.google.com/about/resources/adidas-brings-teams-together-around-insights-google-marketing-platform/
Analytics 101
knowledge management is crucial to your digital strategy to: • Increase customer advocacy and improve NPS • Provide consistent, platform agnostic experiences • Build a foundation for knowledge automation
Essential Guide to Tealium AudienceStream CDP
Understand Everything related to AudienceStream Tealium AudienceStream is the leading omnichannel customer segmentation and action engine, combining robust audience management and profile enrichment capabilities with the ability to take immediate, relevant action. AudienceStream allows you to create a unified view of your customers, correlating data across every customer touchpoint, and then leverage that comprehensive customer […]