Preydata Analytics, & Insights

Neustar partners with Permutive to Provide Addressability, Scale and Privacy Through Publisher Cohort-Based Advertising

March 23, 2022March 23, 2022

Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by … Continue ReadingNeustar partners with Permutive to Provide Addressability, Scale and Privacy Through Publisher Cohort-Based Advertising

artificial Intelligence Google

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Improving Customer Service with Contact Center AI. Reimagine the Customer eXperience through full end-to-end platform expansion

March 23, 2022March 23, 2022

Announcing Google Cloud Contact Center AI Platform, which offers an out-of-box, end-to-end solution for the contact center. It brings together … Continue ReadingImproving Customer Service with Contact Center AI. Reimagine the Customer eXperience through full end-to-end platform expansion

Elections

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“Elections don’t just choose government, but also opposition”

January 6, 2022January 6, 2022

“Elections don’t just choose government, but also opposition” says Prashant Kishor the Indian Political Strategist. Founder Indian Political Action Committee … Continue Reading“Elections don’t just choose government, but also opposition”

artificial Intelligence

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Artificial Intelligence and Machine Learning

December 25, 2021December 25, 2021

“Artificial Intelligence and Machine Learning” by Vijay Gadepally This lecture provides an overview of 5 to 6 Decades of Development … Continue ReadingArtificial Intelligence and Machine Learning

Digital Analytics Digital Intelligence Marketing Personalization Programmatic

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Contextual is Future Proof

August 14, 2021August 14, 2021

Contextual is Future Proof!

Motion Picture Personalities

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Impeachment: American Crime Story Trailer Released. Monica Lewinsky is the Executive Producer

August 14, 2021August 14, 2021

Impeachment: American Crime Story Trailer Released. Monica Lewinsky Is The Executive Producer

Brand Management Personalities

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Jeremi Gorman : Who’s Dat/A @ Snap Inc

April 4, 2021April 4, 2021

Jeremi Gorman : Who’s Dat/A @ Snap Inc Jeremi Gorman became Snap’s Chief Business Officer back in the fall of … Continue ReadingJeremi Gorman : Who’s Dat/A @ Snap Inc

Customer Data Platform

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Microsoft’s Brand New CDP – Customer Insights

October 23, 2020April 7, 2021

MICROSOFT’S BRAND NEW CDP – CUSTOMER INSIGHTS Know your customers like never before with a real-time customer data platform. Discover … Continue ReadingMicrosoft’s Brand New CDP – Customer Insights

Customer Journey Analytics

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Amplitude Announces AI Driven Initiative “Journeys”.

October 18, 2020October 18, 2020

Industry-First Solution that Analyzes the Breadth and Depth of the Customer Journey. Powered by Machine Learning, “Journeys” can automatically evaluate … Continue ReadingAmplitude Announces AI Driven Initiative “Journeys”.

Data & Measurement Marketing Programmatic

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Powered by OTT Advertising

September 15, 2020September 15, 2020

As the economy is getting battered due to Covid 19, OTT consumption is scaling up; Mobile has become the Home … Continue ReadingPowered by OTT Advertising

artificial Intelligence Data & Measurement Optimization Retail Analytics

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Mall Tenant Analytics

July 27, 2020September 15, 2020

AudienceStream Customer Data Platform Tealium

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Essential Guide to Tealium AudienceStream

April 14, 2020April 14, 2020

Understand Everything related to AudienceStream | Unify Customer Data and power Real-Time Audience Engagement Tealium AudienceStream is the leading omnichannel customer … Continue ReadingEssential Guide to Tealium AudienceStream

Customer Data Platform

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mParticle + LiveRamp

April 13, 2020April 13, 2020

mParticle customers can now leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach to deliver privacy-friendly exceptional customer experiences … Continue ReadingmParticle + LiveRamp

artificial Intelligence Data & Analytics Data & Measurement Digital Analytics Digital Intelligence

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Define Marketing Success with ML/AI

April 6, 2020April 6, 2020

Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help … Continue ReadingDefine Marketing Success with ML/AI

Data & Analytics Data & Measurement Data Science Digital Analytics Personalization

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Easily scale Tailored and Personalized Journeys.

March 21, 2020April 13, 2020

Advanced segmentation dives deep into the behavioural and lifestyle analysis that allows to look at not just demographics, but the … Continue ReadingEasily scale Tailored and Personalized Journeys.

Customer Data Platform Data & Measurement Digital Intelligence Digital Transformation

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10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT

March 6, 2020March 6, 2020

A true CDP is an enterprise solution that ingests all sources and types of enterprise customer data to provide an … Continue Reading10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT

Data & Analytics Data & Measurement Data Science Music Analytics

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Understanding User listening Behavior is essential for Personalizing Music listening experiences on Spotify

October 27, 2019October 27, 2019

Spotify uses machine learning recommenders that take into account what and how users consume playlists and the rich diversity of … Continue ReadingUnderstanding User listening Behavior is essential for Personalizing Music listening experiences on Spotify

Neuroscience

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Drive Effective Content Marketing. Understand the Neuroscience Behind Writing Better Headlines

October 18, 2019October 18, 2019

Today, we scroll from one Headline to another; is consuming videos, and reading headlines as the way of understanding stories. … Continue ReadingDrive Effective Content Marketing. Understand the Neuroscience Behind Writing Better Headlines

Brand Management Retail

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Rise of the Brand Supreme

October 17, 2019October 27, 2019

Underground Street-wear Brand to 1 Billion $$$ Global Phenomenon. They spawned this collector Personas called HypeBeasts, basically spawned out of … Continue ReadingRise of the Brand Supreme

artificial Intelligence Customer Data Platform Data & Analytics Data & Measurement Digital Analytics Insights Engine Retail Analytics

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Insights Engine: Go beyond Transactions data: Gauge the Customer Intent

October 2, 2019October 2, 2019

With Advanced Analytics platform, you can increase your return on investment across marketing, sales, product and category management, by: Understanding … Continue ReadingInsights Engine: Go beyond Transactions data: Gauge the Customer Intent

Career Data Science Learning

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How to Springboard to a Data Science Career | Mansha Mathani

May 4, 2019May 4, 2019

Real World Advice on how to jumpstart your data science career from Facebook Data Scientist Mansha Mathani

Data & Analytics Data & Measurement Digital Transformation Human Insights

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Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change

March 30, 2019March 30, 2019

Adobe Summit 2019 NOTES Mattel, due to data regulations; basically, start with persona; and assume that they have no data … Continue ReadingRight to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change

Music Analytics

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Ad Dollars for Spotify

February 4, 2019February 4, 2019

In a quest for more ad dollars, Spotify has been improving its self-serve platform to grow its ad business, which … Continue ReadingAd Dollars for Spotify

Data & Analytics Retail Analytics

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Palantir in India to analyze Future Group data

February 4, 2019February 4, 2019

src: Economic times Future Group has tied up with American data mining firm Palantir Technologies, which will provide the country’s … Continue ReadingPalantir in India to analyze Future Group data

Digital Analytics Digital Intelligence Google Marketing Platform

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Leverage Google Marketing Platform

February 3, 2019February 3, 2019

Google Marketing Platform is an unified marketing and analytics platform for smarter marketing measurement and better results. So, Jellyfish, Google … Continue ReadingLeverage Google Marketing Platform

Data & Analytics Data & Measurement Google Marketing Platform Programmatic

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Four Brands & their Google Marketing Platform Success Stories

January 27, 2019January 27, 2019

Adidas, Cebu Pacific, Major League Baseball and Sprint use Google Marketing Platform to better understand and connect with their customers.

Data & Analytics Data & Measurement Google Marketing Platform Programmatic

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Adidas Leverage of Google Marketing Platform

January 27, 2019October 17, 2019

Consumer Journey is no longer Linear, hence harder to deliver the Right Message at the Right Time Collaborate, and Share … Continue ReadingAdidas Leverage of Google Marketing Platform

PREYDATA

Recent Posts

Neustar partners with Permutive to Provide Addressability, Scale and Privacy Through Publisher Cohort-Based Advertising

Improving Customer Service with Contact Center AI. Reimagine the Customer eXperience through full end-to-end platform expansion

“Elections don’t just choose government, but also opposition”

Artificial Intelligence and Machine Learning

Impeachment: American Crime Story Trailer Released. Monica Lewinsky is the Executive Producer

Jeremi Gorman : Who’s Dat/A @ Snap Inc

Microsoft’s Brand New CDP – Customer Insights

Amplitude Announces AI Driven Initiative “Journeys”.

Powered by OTT Advertising

Mall Tenant Analytics

Essential Guide to Tealium AudienceStream

mParticle + LiveRamp

Define Marketing Success with ML/AI

Easily scale Tailored and Personalized Journeys.

10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT

Understanding User listening Behavior is essential for Personalizing Music listening experiences on Spotify

Drive Effective Content Marketing. Understand the Neuroscience Behind Writing Better Headlines

Rise of the Brand Supreme

Insights Engine: Go beyond Transactions data: Gauge the Customer Intent

How to Springboard to a Data Science Career | Mansha Mathani

Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change

Ad Dollars for Spotify

Palantir in India to analyze Future Group data

Leverage Google Marketing Platform

Four Brands & their Google Marketing Platform Success Stories

Adidas Leverage of Google Marketing Platform