Tag: AI/ML

Amplitude Announces AI Driven Initiative “Journeys”.

Posted on by Deepak Nair
Customer Journey Analytics for the Citizen Data Scientists

Industry-First Solution that Analyzes the Breadth and Depth of the Customer Journey. Powered by Machine Learning, “Journeys” can automatically evaluate the thousands of possible customer events and home in on the moments that matter most to the business

By evaluating the thousands of possible events along a customer path, Journeys automatically focuses teams on the few exact moments that have the greatest business impact, such as drop-off or paths which yield the highest conversion.

Product teams then leverage this real-time, predictive intelligence to identify the exact friction or conversion point by user, and group customers into cohorts for targeted messages and offers to accelerate conversion

Holistic View and True Understanding of the Customer, from the lens of the product itself. With Amplitude Journeys, the customer is now the center of any digital product experience, transforming yesterday’s product and data problems into today’s business growth opportunities

Understanding workflows, like sign-up to activation, and key milestones. Being able to flush this out in one click is incredibly powerful and Journeys enables us to increase the understanding and velocity.

Download Collaterals @ https://www.slideshare.net/preydata/customer-journey-analytics-powered-by-amplitude/preydata/customer-journey-analytics-powered-by-amplitude

Insights Engine: Go beyond Transactions data: Gauge the Customer Intent

Posted on by Deepak Nair

With Advanced Analytics platform, you can increase your return on investment across marketing, sales, product and category management, by:

Growth for Knowledge (GFK) Consumer Insights Engine
  • Understanding Customers/Prospects
  • Stimulating Demand with Messaging
  • Optimizing Visibility with Marketing Channel Mix
  • Becoming the chosen brand in the target Market
  • Providing the optimal customer product experience
  • Win at every stage of the purchase journey

Empowering Marketing, Sales, Product, and Category Management Business functions to answer key questions with Actionable Insights

  • What triggers the realization of a need to purchase?
  • What channels do consumers use when researching products?
  • What are the important attributes for consumers when deciding to purchase?
  • What do the purchasers think, & talk about the products?
  • How understanding your customer’s purchasing behaviors and decision-making can drive sales.

The Consumer Journey Module is the first, and only solution for Manufacturers, and Retailers in the technology and Consumer Durables Industries to combine the most comprehensive collection of point of sales data with

  • AI Enabled Consumer Review Data
  • Online Consumer Behaviour Data

Source: https://digital.gfk.com/consumer-journey-insights