Google Marketing Platform Explained

Learn about Google Marketing Platform, a unified solution for cross-channel marketing. It includes an integrated set of advertising and analytics products that let you manage the entire customer journey. Benefits of Google Analytics 360 Learn more about Google Marketing Platform Integrations Understand the Importance of the Campaign Manager Integration with Google Analytics 360 Learn More […]

Adidas Leverage of Google Marketing Platform

Consumer Journey is no longer Linear, hence harder to deliver the Right Message at the Right Time Collaborate, and Share Audience Insights Ability for Data, & Insights to Inform the Art of Storytelling Brand Lift, and Brand Affinity Lift + Data Driven Creative source: https://marketingplatform.google.com/about/resources/adidas-brings-teams-together-around-insights-google-marketing-platform/