Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help you stay ahead of the…
Easily scale Tailored and Personalized Journeys.
Advanced segmentation dives deep into the behavioural and lifestyle analysis that allows to look at not just demographics, but the actual products like-minded customers are…
10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT
A true CDP is an enterprise solution that ingests all sources and types of enterprise customer data to provide an always-on, always-updating golden record that…
Understanding User listening Behavior is essential for Personalizing Music listening experiences on Spotify
Spotify uses machine learning recommenders that take into account what and how users consume playlists and the rich diversity of playlist experiences User engagement (UE) is…
Insights Engine: Go beyond Transactions data: Gauge the Customer Intent
With Advanced Analytics platform, you can increase your return on investment across marketing, sales, product and category management, by: Understanding Customers/Prospects Stimulating Demand with Messaging…
Analytics 101
knowledge management is crucial to your digital strategy to: • Increase customer advocacy and improve NPS • Provide consistent, platform agnostic experiences • Build a…
LiveRamp Acquires Faktor
LiveRamp has announced their acquisition of the consent management platform Faktor that would enable them to expand their suite of privacy offerings and their commitment…
Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change
Adobe Summit 2019 NOTES Mattel, due to data regulations; basically, start with persona; and assume that they have no data about their audiences – Data…
Four Brands & their Google Marketing Platform Success Stories
Adidas, Cebu Pacific, Major League Baseball and Sprint use Google Marketing Platform to better understand and connect with their customers.
Google Marketing Platform Explained
Learn about Google Marketing Platform, a unified solution for cross-channel marketing. It includes an integrated set of advertising and analytics products that let you manage…