Data & Measurement Archives

Neustar partners with Permutive to Provide Addressability, Scale and Privacy Through Publisher Cohort-Based Advertising

March 23, 2022March 23, 2022

Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by … Continue ReadingNeustar partners with Permutive to Provide Addressability, Scale and Privacy Through Publisher Cohort-Based Advertising

Data & Measurement Marketing Programmatic

Powered by OTT Advertising

September 15, 2020September 15, 2020

As the economy is getting battered due to Covid 19, OTT consumption is scaling up; Mobile has become the Home … Continue ReadingPowered by OTT Advertising

artificial Intelligence Data & Measurement Optimization Retail Analytics

Mall Tenant Analytics

July 27, 2020September 15, 2020

artificial Intelligence Data & Analytics Data & Measurement Digital Analytics Digital Intelligence

Define Marketing Success with ML/AI

April 6, 2020April 6, 2020

Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help … Continue ReadingDefine Marketing Success with ML/AI

Data & Analytics Data & Measurement Data Science Digital Analytics Personalization

Easily scale Tailored and Personalized Journeys.

March 21, 2020April 13, 2020

Advanced segmentation dives deep into the behavioural and lifestyle analysis that allows to look at not just demographics, but the … Continue ReadingEasily scale Tailored and Personalized Journeys.

Customer Data Platform Data & Measurement Digital Intelligence Digital Transformation

10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT

March 6, 2020March 6, 2020

A true CDP is an enterprise solution that ingests all sources and types of enterprise customer data to provide an … Continue Reading10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT

Data & Analytics Data & Measurement Data Science Music Analytics

Understanding User listening Behavior is essential for Personalizing Music listening experiences on Spotify

October 27, 2019October 27, 2019

Spotify uses machine learning recommenders that take into account what and how users consume playlists and the rich diversity of … Continue ReadingUnderstanding User listening Behavior is essential for Personalizing Music listening experiences on Spotify

artificial Intelligence Customer Data Platform Data & Analytics Data & Measurement Digital Analytics Insights Engine Retail Analytics

Insights Engine: Go beyond Transactions data: Gauge the Customer Intent

October 2, 2019October 2, 2019

With Advanced Analytics platform, you can increase your return on investment across marketing, sales, product and category management, by: Understanding … Continue ReadingInsights Engine: Go beyond Transactions data: Gauge the Customer Intent

Data & Analytics Data & Measurement Digital Analytics

Analytics 101

October 2, 2019October 2, 2019

knowledge management is crucial to your digital strategy to: • Increase customer advocacy and improve NPS • Provide consistent, platform … Continue ReadingAnalytics 101