As the economy is getting battered due to Covid 19, OTT consumption is scaling up; Mobile has become the Home for Premium video consumption. …
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As the economy is getting battered due to Covid 19, OTT consumption is scaling up; Mobile has become the Home for Premium video consumption. …
Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help you stay ahead of the …
Advanced segmentation dives deep into the behavioural and lifestyle analysis that allows to look at not just demographics, but the actual products like-minded customers are …
A true CDP is an enterprise solution that ingests all sources and types of enterprise customer data to provide an always-on, always-updating golden record that …
Spotify uses machine learning recommenders that take into account what and how users consume playlists and the rich diversity of playlist experiences User engagement (UE) is …
With Advanced Analytics platform, you can increase your return on investment across marketing, sales, product and category management, by: Understanding Customers/Prospects Stimulating Demand with Messaging …
knowledge management is crucial to your digital strategy to: • Increase customer advocacy and improve NPS • Provide consistent, platform agnostic experiences • Build a …
LiveRamp has announced their acquisition of the consent management platform Faktor that would enable them to expand their suite of privacy offerings and their commitment …
Adobe Summit 2019 NOTES Mattel, due to data regulations; basically, start with persona; and assume that they have no data about their audiences – Data …