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Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change
Mar30March 30, 2019Data & Analytics, Data & Measurement, Digital Transformation, Human Insights

Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change

Adobe Summit 2019 NOTES Mattel, due to data regulations; basically, start with persona; and assume that they have no data about their audiences – Data…

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