A true CDP is an enterprise solution that ingests all sources and types of enterprise customer data to provide an always-on, always-updating golden record that …
10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT
Digital Transformation
Right to Play: How Mattel Is Leveraging Its Technology Organization to Drive Cultural Change
Adobe Summit 2019 NOTES Mattel, due to data regulations; basically, start with persona; and assume that they have no data about their audiences – Data …