As the economy is getting battered due to Covid 19, OTT consumption is scaling up; Mobile has become the Home for Premium video consumption. …
Essential Guide to Tealium AudienceStream
Understand Everything related to AudienceStream | Unify Customer Data and power Real-Time Audience Engagement Tealium AudienceStream is the leading omnichannel customer segmentation and action engine, wherein…
mParticle + LiveRamp
mParticle customers can now leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach to deliver privacy-friendly exceptional customer experiences virtually anywhere. mParticle already helps…
Define Marketing Success with ML/AI
Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help you stay ahead of the…
Easily scale Tailored and Personalized Journeys.
Advanced segmentation dives deep into the behavioural and lifestyle analysis that allows to look at not just demographics, but the actual products like-minded customers are…
10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT
A true CDP is an enterprise solution that ingests all sources and types of enterprise customer data to provide an always-on, always-updating golden record that…
Understanding User listening Behavior is essential for Personalizing Music listening experiences on Spotify
Spotify uses machine learning recommenders that take into account what and how users consume playlists and the rich diversity of playlist experiences User engagement (UE) is…
Drive Effective Content Marketing. Understand the Neuroscience Behind Writing Better Headlines
Today, we scroll from one Headline to another; is consuming videos, and reading headlines as the way of understanding stories. that means we need to…
Rise of the Brand Supreme
Underground Street-wear Brand to 1 Billion $$$ Global Phenomenon. They spawned this collector Personas called HypeBeasts, basically spawned out of Additction to the Supreme Brand;…