Author: Deepak Nair
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Microsoft’s Brand New CDP – Customer Insights
Know your customers like never before with a real-time customer data platform. Discover the new, powerful engagement insights from Microsoft that delivers the most comprehensive view of your customers. Holistic […]
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Amplitude Announces AI Driven Initiative “Journeys”.
Industry-First Solution that Analyzes the Breadth and Depth of the Customer Journey. Powered by Machine Learning, “Journeys” can automatically evaluate the thousands of possible customer events and home in on […]
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Powered by OTT Advertising
As the economy is getting battered due to Covid 19, OTT consumption is scaling up; Mobile has become the Home for Premium video consumption. This emerging landscape has provided […]
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Essential Guide to Tealium AudienceStream
Understand Everything related to AudienceStream | Unify Customer Data and power Real-Time Audience Engagement Tealium AudienceStream is the leading omnichannel customer segmentation and action engine, wherein the tool provides robust audience […]
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mParticle + LiveRamp
mParticle customers can now leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach to deliver privacy-friendly exceptional customer experiences virtually anywhere. mParticle already helps marketing teams ingest first-party customer […]
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Define Marketing Success with ML/AI
Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help you stay ahead of the curve and assess the future […]
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Easily scale Tailored and Personalized Journeys.
Advanced segmentation dives deep into the behavioural and lifestyle analysis that allows to look at not just demographics, but the actual products like-minded customers are purchasing. Use sophisticated algorithms to […]
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10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT
A true CDP is an enterprise solution that ingests all sources and types of enterprise customer data to provide an always-on, always-updating golden record that is continually available at low […]
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Understanding User listening Behavior is essential for Personalizing Music listening experiences on Spotify
Spotify uses machine learning recommenders that take into account what and how users consume playlists and the rich diversity of playlist experiences User engagement (UE) is a quality of user experience characterized by the depth […]
