LiveRamp has announced their acquisition of the consent management platform Faktor that would enable them to expand their suite of privacy offerings and their commitment to data stewardship.

They will be able to offer a product benefiting not only to their consumers, but also publishers and brands. Consumers will be able to better manage how and where their data is used; publishers will receive the tools they need to operate sustainable business models; and brands can provide more meaningful experiences to their customers.

In the coming quarters, any client or partner who needs to manage consent and maintain transparency to ensure compliance with CCPA can utilize LiveRamp’s suite of privacy tools. LiveRamp’s identity platform will also be fully integrated with Faktor’s offerings, unlocking several opportunities.

• Consumers will enjoy central consent management and persistent cross-device privacy controls.
• Publishers will have access to a fully integrated consent and identity platform, enabling improved monetization and stronger consumer relationship
• Brands can deepen their relationships with consumers by making consent and transparency a pillar of their customer relationships

Faktor will remain headquartered in Amsterdam while simultaneously tapping into LiveRamp’s expansive global footprint to cross-sell products and services throughout its combined client portfolio. Faktor will also retain an independent roadmap, with its own dedicated product and engineering resources.