Digital Intelligence Archives

Neustar partners with Permutive to Provide Addressability, Scale and Privacy Through Publisher Cohort-Based Advertising

March 23, 2022March 23, 2022

Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by … Continue ReadingNeustar partners with Permutive to Provide Addressability, Scale and Privacy Through Publisher Cohort-Based Advertising

Digital Analytics Digital Intelligence Marketing Personalization Programmatic

Contextual is Future Proof

August 14, 2021August 14, 2021

Contextual is Future Proof!

artificial Intelligence Data & Analytics Data & Measurement Digital Analytics Digital Intelligence

Define Marketing Success with ML/AI

April 6, 2020April 6, 2020

Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help … Continue ReadingDefine Marketing Success with ML/AI

Customer Data Platform Data & Measurement Digital Intelligence Digital Transformation

10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT

March 6, 2020March 6, 2020

A true CDP is an enterprise solution that ingests all sources and types of enterprise customer data to provide an … Continue Reading10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT

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Leverage Google Marketing Platform

February 3, 2019February 3, 2019

Google Marketing Platform is an unified marketing and analytics platform for smarter marketing measurement and better results. So, Jellyfish, Google … Continue ReadingLeverage Google Marketing Platform