Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help you stay ahead of the …
Define Marketing Success with ML/AI
Digital Intelligence
10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT
A true CDP is an enterprise solution that ingests all sources and types of enterprise customer data to provide an always-on, always-updating golden record that …
LiveRamp Acquires Faktor
LiveRamp has announced their acquisition of the consent management platform Faktor that would enable them to expand their suite of privacy offerings and their commitment …
Leverage Google Marketing Platform
Google Marketing Platform is an unified marketing and analytics platform for smarter marketing measurement and better results. So, Jellyfish, Google and Napkyn Analytics has partnered …