Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help you stay ahead of the…
10 Questions to Ask Your Customer Data Platform Vendor – REDPOINT
A true CDP is an enterprise solution that ingests all sources and types of enterprise customer data to provide an always-on, always-updating golden record that…
LiveRamp Acquires Faktor
LiveRamp has announced their acquisition of the consent management platform Faktor that would enable them to expand their suite of privacy offerings and their commitment…
Leverage Google Marketing Platform
Google Marketing Platform is an unified marketing and analytics platform for smarter marketing measurement and better results. So, Jellyfish, Google and Napkyn Analytics has partnered…