Adidas, Cebu Pacific, Major League Baseball and Sprint use Google Marketing Platform to better understand and connect with their customers.
Month: January 2019
Google Marketing Platform Explained
Learn about Google Marketing Platform, a unified solution for cross-channel marketing. It includes an integrated set of advertising and analytics products that let you manage the entire customer journey.
Benefits of Google Analytics 360
Learn more about Google Marketing Platform Integrations
Understand the Importance of the Campaign Manager Integration with Google Analytics 360
Learn More about Display & Video 360 reporting integration with Google Analytics 360
What’s the difference between Google Analytics 360, & Campaign Manager, Attribution Models
How to Guide: Display Video 360/Google Analytics 360 Remarketing and Setup
Essentials: Understanding Display Video 360 Reports, Dimensions, and Metrics
Essentials: Understanding Search Ads 360 Reports, Dimensions, and Metrics
Getting started with BigQuery/GA360 integration
Reporting with BigQuery
Custom Funnels in Google Analytics 360
Unsampled Reports, & Custom Tables 1
Unsampled Reports, & Custom Tables 2
Roll up Reporting
Adidas Leverage of Google Marketing Platform
Consumer Journey is no longer Linear, hence harder to deliver the Right Message at the Right Time
Collaborate, and Share Audience Insights
Ability for Data, & Insights to Inform the Art of Storytelling
Brand Lift, and Brand Affinity Lift + Data Driven Creative
source: https://marketingplatform.google.com/about/resources/adidas-brings-teams-together-around-insights-google-marketing-platform/