RUN

PREY

Experience Analytics for the Digital CMO

Adidas Leverage of Google Marketing Platform

Adidas

Consumer Journey is no longer Linear, hence harder to deliver the Right Message at the Right Time

Collaborate, and Share Audience Insights

Ability for Data, & Insights to Inform the Art of Storytelling

Brand Lift, and Brand Affinity Lift + Data Driven Creative

Adidas Case Study

source: https://marketingplatform.google.com/about/resources/adidas-brings-teams-together-around-insights-google-marketing-platform/

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