![](http://www.preydata.com/wp-content/uploads/2019/10/addidas.png)
![](http://www.preydata.com/wp-content/uploads/2019/10/addidas-1024x354.png)
Consumer Journey is no longer Linear, hence harder to deliver the Right Message at the Right Time
Collaborate, and Share Audience Insights
Ability for Data, & Insights to Inform the Art of Storytelling
Brand Lift, and Brand Affinity Lift + Data Driven Creative
source: https://marketingplatform.google.com/about/resources/adidas-brings-teams-together-around-insights-google-marketing-platform/