Consumer Journey is no longer Linear, hence harder to deliver the Right Message at the Right Time

Collaborate, and Share Audience Insights

Ability for Data, & Insights to Inform the Art of Storytelling

Brand Lift, and Brand Affinity Lift + Data Driven Creative

source: https://marketingplatform.google.com/about/resources/adidas-brings-teams-together-around-insights-google-marketing-platform/