Digital Analytics Archives

Contextual is Future Proof!

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Define Marketing Success with ML/AI

April 6, 2020April 6, 2020

Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help … Continue ReadingDefine Marketing Success with ML/AI

Data & Analytics Data & Measurement Data Science Digital Analytics Personalization

Easily scale Tailored and Personalized Journeys.

March 21, 2020April 13, 2020

Advanced segmentation dives deep into the behavioural and lifestyle analysis that allows to look at not just demographics, but the … Continue ReadingEasily scale Tailored and Personalized Journeys.

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Insights Engine: Go beyond Transactions data: Gauge the Customer Intent

October 2, 2019October 2, 2019

With Advanced Analytics platform, you can increase your return on investment across marketing, sales, product and category management, by: Understanding … Continue ReadingInsights Engine: Go beyond Transactions data: Gauge the Customer Intent

Data & Analytics Data & Measurement Digital Analytics

Analytics 101

October 2, 2019October 2, 2019

knowledge management is crucial to your digital strategy to: • Increase customer advocacy and improve NPS • Provide consistent, platform … Continue ReadingAnalytics 101

Digital Analytics Digital Intelligence Google Marketing Platform

Leverage Google Marketing Platform

February 3, 2019February 3, 2019

Google Marketing Platform is an unified marketing and analytics platform for smarter marketing measurement and better results. So, Jellyfish, Google … Continue ReadingLeverage Google Marketing Platform